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About Upscaled

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Who is Upscaled?

 

Upscaled is your independent partner to drive growth in your business. We support our clients by providing guidance that delivers C-level sponsorship to business change and improvements that directly translate to growth in the bottom line.

As an independent voice with core commercial instincts, we provide organisations with the canvas and tools that cuts through internal challenges and bureaucracy to take advantage of every opportunity, scale, and grow rapidly.

Ultimately, we are here to drive top-line growth, bottom-line profitability.

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Jeff’s Background and Origin

For decades, Jeff has been the go-to for enterprises seeking hands on guidance for ways to accelerate revenue, whilst ensuring that the growth is profitable. His expertise in market strategy, product price and position in market, plus value proposition and people capabilities allow him to create high performing teams. This is all underpinned with implementing best practice innovative solutions and market leading technologies allow both scale and profitable growth.


Jeff McLean, the Founder & CEO of Upscaled, has more than 20 years of experience in both private and public companies. Jeff’s passion in business in growth, and he has a proven track record in identifying and then capitalising on opportunities in the market that others overlook.

Foundations

 

Jeff began his career in debt collection in Canada, and then became one of the first debt buyers in Australia after moving back home and joining Humm Group – at that stage an organisation with just 40 people. 


A few years later, Jeff had become instrumental in the company reaching 1,000 employees. He was given the role of establishing a new office for the company and then growing it at an incredible rate to 300 people, becoming one of the key parts of the company’s overall business.

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Enterprise Growth

 

Over the next 15 years, Jeff held roles at other fast-growing ASX 200-listed companies, including Eclipx and FlexiGroup, before in 2019 co-leading a management buy-out of Grays.com. With this company, he successfully drove a turnaround and a 400% increase in profitability.

Jeff established Upscaled in 2022 to bring his proven capabilities in growth and transformation in support of other companies as a true independent voice with a proven track record of cutting through the noise to help companies meet and exceed growth ambitions.

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A results driven approach

Our pioneering approach is to combine these three areas - the COO, CFO, and CIO’s priorities - into one cohesive, forward-thinking whole. Acting as the bridge and ally to all three, the Upscaled difference starts in aligning the visions of all these roles into a navigable chart towards a single destination for the organisation. 

Business Insights

What to expect

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ROI & Results-Focussed

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A Tech-First
Approach

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Depth of Experience
in Leading Change
Management

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Clarity
of Vision

“Our growth strategy can be yours: Upscaled will help you deliver superior customer experiences and implement the technology transformation to deliver consistently, ensuring you build a reliable sales engine for scaling revenue.” 

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